CRM market in Australia
In modern business environment, the need to automate business processes has become a common phenomenon. It is definitely hard to imagine, for example, warehouse or accounting company that doesn’t use specialized software. However, at the same time some businesses, especially medium and small ones, are often afraid of customer relationship management (CRM) system implementation and prefer to manage customer relations manually.
The most important goal of any organization is not to lose a customer. CRM software has already proved its effectiveness in helping to enhance customer acquisition, retention and service, therefore improving overall customer experience. CRM system is an application software designed to automate strategies of interaction with clients, in particular, to improve sales, optimize marketing and advance service. CRM solution will be of a great help in completion of the following tasks:
- Getting a standardized database of contacts (customers, leads, counterparties).
- Effective monitoring the quality of sales department performance at any time.
- Getting statistics and analytics on the working with leads effectiveness (incoming calls, requests etc.).
- Developing a successful business strategy.
CRM solutions in Australia
Like the rest of the world, Australian companies want to move their businesses forward as they apply metrics to track return on investment (ROI) and seek for the most efficient automation solutions developed primarily by Australian CRM companies as it is much more convenient to have local technical support from the chosen vendor. After examining Australian CRM software market, the bpm’online team is strengthening its market presence in the Oceania region. As a result of the global expansion plan, bpm’online will be able to address the needs of clients and partners in Australia more effectively and productively.
Leverage omnichannel communications by employing out-of-the-box best practice processes for efficient marketing automation – from demand generation to lead nurturing and successful hand-off to sales.
Take advantage of the out-of-the-box sales processes that guide you through the most effective actions to make the most of your sales pipeline, minimizing errors and boosting results.
Stay ahead of the competition with cutting edge bpm’online CRM software!
Why Australian businesses choose bpm’online CRM
Smart tools for business process management (BPM)
Bpm’online CRM is developed based on the powerful alliance of CRM and BPM technology. Built-in process designer allows to build your own custom business processes or use preconfigured ones that are based on the industry’s best practices. Thanks to dynamic case management, it is much easier to manage even unstructured processes using drag-n-drop tools that enable to add or remove necessary stages and steps depending on the situation.
Effortless synchronization and integration
Enjoy seamless integration with Microsoft Exchange and Google to simplify synchronization of email, contacts, and tasks. Employ a built-in utility for data import from/to Excel to effortlessly import or export your accounts and contacts data, product catalogues, documents, invoices, etc.
Complex email marketing campaigns in just a few clicks
Manage your email communications on a completely new level! Easily send bulk emails to multiple recipients and track responses. Segment the audience and schedule bulk emails with little to no effort. Bpm’online users can create visually appealing emails using built-in WYZIWYG designer and personalize them with the help of macros.
Bpm’online has been widely recognized as one of the best cloud CRM solutions by key industry analysts, receiving multiple awards
Bpm’online was named a Leader in The Forrester Wave™:
CRM Suites for Midsize Organizations, 2016.
In addition, bpm’online has been recognized as a Strong Performer
in The Forrester Wave™: Sales Force Automation Solutions, 2017,
The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, 2016;
and The Forrester Wave™: Customer Service Solutions For Midsize Teams, 2017
as well as included into The Forrester Wave™: Dynamic Case Management, Q1 2018.
Bpm’online has been named a Challenger in the Gartner Magic Quadrant for Sales Force Automation, 2017 and the Gartner Magic Quadrant for CRM Lead Management, 2017; recognized in the Gartner Magic Quadrant for the CRM Customer Engagement Center, 2017, 2016, 2015, included into the Gartner Magic Quadrant for Intelligent Business Process Management Suites, 2017 and Gartner Magic Quadrant for Enterprise High-Productivity Application Platform as a Service, 2018.
Nucleus Research consecutively positioned bpm’online in the Leaders Quadrant of the Nucleus CRM Technology Value Matrix 1H 2018 for its unprecedented agility to modify processes on the fly.
Ovum, one of the leading global technology research and advisory firms worldwide, has Bpm’online named among the world’s top 10 CRM vendors in latest Ovum CRM Decision Matrix. Bpm’online has been recognized for its process-centric approach and intuitive platform.
CRM Magazine, the leading publication of the industry, named bpm’online the Leader in Enterprise CRM Suite and Midmarket CRM Suite categories of the CRM Market Awards 2017 by CRM Magazine. This is the third year in a row that bpm'online made it onto the leaderboard in Midmarket CRM Suite category, with impressive scores all around.
bpm’online has been honored as Gold Stevie® Award Winner for the Best Relationship Management Solution of the Year in the 11th Annual International Business Awards. Winners were selected from over 3,500 nominations.
In 2015 for the second time in a row bpm’online is selected as ISM Top 15 CRM Award winner by, ISM Inc., Customer-Centric Strategic Advisors. The company is positioned as a leader in the fast-paced CRM industry.
Bpm’online received a 2015 CRN® Enterprise App Award for its bpm’online mobile CRM application. Bpm’online’s mobile app was selected by a CRN editorial panel based on a combination of critical factors including functionality; suitability to task; ease of use; innovation; and potential value to solution providers, their customers and the market in general.
bpm’online is proud to be named the winner of the European IT & Software Excellence Awards 2013 - the pan-European awards event for IT, ISV and Telecoms channels.
Bpm’online named a CRM Watchlist 2016 winner among the top global CRM vendors.