What is cloud based CRM?
Cloud based CRM systems delivers automated business processes to manage the complete customer journey – from lead nurturing to opportunity management, and continued account maintenance. Best-in class technology enables the cloud based CRM solution to connect the dots between marketing, sales and customer service, allowing companies to efficiently manage every stage of customer interactions.
Benefits of CRM in the cloud
No need to deploy servers. Unlike on-site applications that are hosted on the in-house servers of the company, the actual database of cloud CRM solution is hosted remotely. You don’t have to buy costly hardware or hire extra staff whose only purpose would be IT management. All you need is a steady internet connection and a web-browser.
Mobile access. The flexibility of CRM on cloud makes the software available whenever you need it. Moreover, you can also have access to bpm’online from any device: cloud based CRM systems have mobile apps for Andriod, iOS and Windows. It fully synchronizes with desktop version of bpm’online to drive productivity without being tied up to your laptop or PC.
The highest levels of security. The best cloud based CRM application gives you the opportunity to safely store valuable information on the remote datacenter. The chance of unauthorized access is eliminated by superior levels of security. Host servers of cloud CRM apply additional security measures and cutting-edge technology to monitor the safety of your data.
Marketing in cloud CRM
CRM tools help the marketing department work faster with the following features:
- Customer database segmentation
- Marketing campaign automation
- Lead generation and distribution
- Email marketing tools
- Event management
- Collaboration tools
- Knowledge management
- Integration capabilities
Sales in cloud CRM
Upgrade your sales department with the following key features:
- Customer database management
- Social media integration
- Lead management
- Sales forecasting tools
- Opportunity management
- Field force automation
- Document management
- Mobile sales capabilities
- Complex data analytics
Online service in cloud CRM
Achieve better customer experience with the following features:
- 360° view of customer database
- Omnichannel communication tools
- Business process management
- Contact center automation
- Case and incident management
- Service catalog management
- Service level management
- Knowledge management
Bpm’online has been widely recognized as one of the best cloud CRM solutions by key industry analysts, receiving multiple awards
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