Among a huge number of computer programs that are in demand, you can select a group of the most popular ones. CRM (Customer Relationship Management) system is the type of software that is gaining popularity day by day. However, not everyone knows what is behind this name. So, what is CRM and why is it needed?
Defining the CRM as a concept, it can be said that this is such a way of organizing and running a business that supposes customers to be the main asset of a company. However, talking about CRM as a software, the emphasis should be put on the word "automation" because this is one of the main CRM functions. This system also allows you to work with customer data, providing its users with the most progressive tools to deliver excellent customer experience. For serious business, which has a large number of customers (for example, about 25 per manager), it is difficult to work without an appropriate software. CRM product is usually used in the departments of the company, whose activities are directly related to customers: sales, marketing and customer support – all those departments that process customer requests, analyze market situations and the activities of other companies.
The growth of the market in every country is fueled by the growing diversity and complexity of the systems used, which require certain expenses for installation, integration and maintenance. CRM software market in India is in its constant expansion process as well, and forecasts on its growth by key analysts are very promising. If you are looking for the CRM software in India, you should choose the provider who can guarantee the technical support, but it is absolutely not necessary for them to be located in India.
Advantages of bpm'online CRM Software in India
Customer segmentation in CRM software
Segment customers by multiple parameters to improve communication and build stronger relationships. Bpm’online allows building custom segments by industry, revenue, priority or any parameter you choose. Using dynamic segments, which are filled automatically based on the set parameters, you can, for example, filter all the accounts which you have not contacted for one month. You can do it right now with CRM solution in India.
Lead qualification with CRM in India
Thoroughly qualify each lead to save time by working only with sales-ready leads. Use bpm’online for merging lead duplicates, link a lead to the relevant account, enrich lead data with insightful intelligence to get it fully prepared for a sales follow up.
Knowledge base in Indian CRM
Knowledge base is an online library that stores articles, scripts, guidelines for new employees, document templates, presentations, answers to frequently asked questions, and any other useful materials. The knowledge base takes on features of social networks — users can like posts and share ideas and comments. This helps other users to quickly and easily find the most popular presentation or the most useful answer. Start sharing your knowledge right now with online CRM software in India.