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Marketing Automation

Marketing management system refers to the software that helps achieve demand generation excellence so that you can be more effective while promoting your business via multiple channels and generate more revenue for your company. With a reliable marketing automation software, you can save much time, which you may use to generate more quality leads and convert them into customers, ultimately closing more deals and growing your business.

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Why do you need marketing management tool?

Perhaps the greatest benefit of such automation software is the ability to nurture your leads through their entire customer journey because you can easily target them and send personalized messages that address their pain points and deliver real value. You can analyze their behavior and use this data to more effectively develop a personalized approach to provide your prospects with exactly what they need at the exact time they need it, increasing the rate of conversion between the campaign stages.

What features do you need in marketing automation system?

Bpm’online marketing automation software provides many useful features that can help you reach a higher level of effectiveness when reaching out to your target audience via various marketing channels, ultimately improving your entire performance and taking your business to a whole new level. Each and every one of the features we provide is designed to help you reach your goals faster by helping you identify your customers’ needs and nurture prospects in order to turn them into opportunities, so take a look at what they are.

360° customer view

With our solution, you have a complete view of your customers. With socio-demographic data, you can learn about the purchasing behavior of your prospects and understand their needs and preferences in order to develop effective strategies for communicating with them and turn them into customers.

All your customer data will always be up-to-date and accurate, since our automation system enables you to merge duplicate entries. With customer database analytics, you can effectively track all of your leads, and our CRM’s intelligent data enrichment scientist will enable you to always have complete customer data at your fingertips.

Segmentation

With bpm’online automation software, you can segment your target audience by leveraging the data you have, such as orders history, participation in bulk emails, events and campaigns, as well as website visits. You can also use filters to have a better look of all your contacts and gain a better understanding of their needs.

By having all that information perfectly organized in dynamic folders, you can develop effective marketing strategies and build personalized campaigns for each of your segments.

Website behavior tracking

The website behavior tracking feature of our marketing management platform enables you to not only keep track of everything your website visitors do on your site and how long they stay there, but it also automatically sends all that information to a proper lead’s profile, so that you can have a clear view of your leads and make better decisions when trying to convert them.

Lead management

Our marketing system also enables you to see where your leads are coming from, so that you can evaluate the effectiveness of your lead generation efforts, that is, understand whether your marketing campaigns are focused on the right channels.

All your lead conversations are recorded in the system, which significantly helps your sales reps with selecting a relevant approach to the prospect. In-depth leads analytics reports also help a great deal when evaluating your lead management effectiveness.

Trigger campaigns

Bpm’online marketing provides you with an intuitive marketing campaign designer. You can build efficient multichannel campaigns and track their progress in real time, effectively nurturing your leads and converting them into sales opportunities.

Setting up trigger emails, for instance, will help you nurture your leads and reconnect with old customers, and website tracking and segmentation features will help you do it in the most personalized manner.

Personalized email marketing

With marketing software, you can send bulk emails in just a few clicks, track and analyze your responses and engagement rates. We provide eye-catching email templates optimized for different devices, but you can easily personalize your email copy to build strong relationships with your customers.

You can also evaluate the effectiveness of your email campaigns with our split testing tools and optimize them for more conversions. Furthermore, you can use the click heat map to better understand your audience, as well as utilize UTM codes to track all the people who visit your website from the emails.

Boost your marketing, sales and service performance with bpm’online!

Event management

The event feature of our platform enables you to plan and analyze all your online and offline events, such as webinars, conferences, advertising campaigns, promotions and so on. The system allows you to plan budget, assign tasks to the employees, track dates and locations, etc.

This way, you can easily keep track of your target audience’s responses related to particular events, segment them to gain a better insight into their needs, and analyze the effectiveness of your events.

Business process management

With bpm’online marketing tool, you can automate and streamline all of your business processes and significantly improve your entire organization. You will save time by automating routine tasks and improve effectiveness by building your own custom processes. Advanced analytics tools will help you identify the gaps in your processes and eliminate them on the go. Our Dynamic Case Management (DCM) will enable you to effectively manage unstructured processes and achieve the best outcomes.

Productivity tools

Bpm’online system can also greatly improve your productivity, as it provides you with a calendar for organizing all of your tasks, where you can set up notifications and reminders, so that you never forget anything important or miss any deadlines.

You can also manage your emails, as well as make and receive calls (including video calls) directly from our platform. With a complete call history and the call recording feature, you can greatly improve communication and collaboration with the clients.

You can also take advantage of the ESN (Enterprise Social Network) and knowledge base, sharing important information with your colleagues and improving collaboration.

System designer

Our marketing software enables you to customize the user interface to match your corporate style and your unique requirements. You can easily change the way you view your data and administer access rights, as well as manage your activity log and localize the system for multilingual support.

We have designed our marketing automation software to help various organizations become more effective in their marketing campaigns and capture as many quality leads as possible, effectively turning them into sales opportunities and generating more revenue. If you utilize our software, you can be sure that you will achieve all of that and reach demand generation excellence, so wait no longer and start your free 14-day test-drive.

Personalized email marketing

With marketing management software, you can send bulk emails in just a few clicks, track and analyze your responses and engagement rates. We provide eye-catching email templates optimized for different devices, but you can easily personalize your email copy to build strong relationships with your customers.

You can also evaluate the effectiveness of your email campaigns with our split testing tools and optimize them for more conversions. Furthermore, you can use the click heat map to better understand your audience, as well as utilize UTM codes to track all the people who visit your website from the emails.

Bpm’online was named a Leader in The Forrester Wave™:
CRM Suites for Midsize Organizations, 2016.
In addition, bpm’online has been recognized as a Strong Performer
in The Forrester Wave™: Sales Force Automation Solutions, 2017,
The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, 2016;
and The Forrester Wave™: Customer Service Solutions For Midsize Teams, 2017
as well as included into The Forrester Wave™: Dynamic Case Management, Q1 2018.

Bpm’online has been named a Challenger in the Gartner Magic Quadrant for Sales Force Automation, 2017 and the Gartner Magic Quadrant for CRM Lead Management, 2017; recognized in the Gartner Magic Quadrant for the CRM Customer Engagement Center, 2018, 2017, 2016, 2015, included into the Gartner Magic Quadrant for Intelligent Business Process Management Suites, 2017 and Gartner Magic Quadrant for Enterprise High-Productivity Application Platform as a Service, 2018.

Nucleus Research consecutively positioned bpm’online in the Leaders Quadrant of the Nucleus CRM Technology Value Matrix 1H 2018 for its unprecedented agility to modify processes on the fly.

Ovum, one of the leading global technology research and advisory firms worldwide, has Bpm’online named among the world’s top 10 CRM vendors in latest Ovum CRM Decision Matrix. Bpm’online has been recognized for its process-centric approach and intuitive platform.

CRM Magazine, the leading publication of the industry, named bpm’online the Leader in Enterprise CRM Suite and Midmarket CRM Suite categories of the CRM Market Awards 2017 by CRM Magazine. This is the third year in a row that bpm'online made it onto the leaderboard in Midmarket CRM Suite category, with impressive scores all around.

bpm’online has been honored as Gold Stevie® Award Winner for the Best Relationship Management Solution of the Year in the 11th Annual International Business Awards. Winners were selected from over 3,500 nominations.

In 2015 for the second time in a row bpm’online is selected as ISM Top 15 CRM Award winner by, ISM Inc., Customer-Centric Strategic Advisors. The company is positioned as a leader in the fast-paced CRM industry.

Bpm’online received a 2015 CRN® Enterprise App Award for its bpm’online mobile CRM application. Bpm’online’s mobile app was selected by a CRN editorial panel based on a combination of critical factors including functionality; suitability to task; ease of use; innovation; and potential value to solution providers, their customers and the market in general.

Bpm’online has been named a Leader in Business Process Management reports by G2 Crowd, Spring 2018; recognized as a High Performer in the CRM Software Grid® Report by G2 Crowd in four categories – all CRM, Enterprise CRM, Mid-market CRM and Small-Business CRM, 2018

Bpm’online named a CRM Watchlist 2016 winner among the top global CRM vendors.

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