Marketing Automation

Marketing automation refers to a system, which is designed to automate repetitive tasks common for marketing departments in order to do the work effective on various marketing channels.

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What does marketing automation mean?

Marketing automation is a modern possibility to organize and automate actions in marketing processes and as a result to gather more leads and close deals as well as analyse the effectiveness of certain marketing channels.

Boost your marketing, sales and service performance with bpm’online!

Intuitive campaign designer

  • Create efficient multichannel campaigns with bpm’online marketing.
  • Plan campaigns using the simple visual campaign designer and define conditions for transitioning between campaign stages.
  • The system allows for the setting up of criteria for target conversion rates and campaign completion.
  • It also offers tools to monitor campaign progress in real-time.

Events

  • Use bpm’online marketing to plan and manage all events: promotions, advertising campaigns, conferences, webinars and other off- and on-line activities.
  • The system allows to track dates and locations, segment target audience based on required criteria, plan budget and assign team, as well as track responses connected to event.

Marketing automation analytics

  • Evaluate your marketing efficiency and optimize marketing campaigns using bpm’online’s marketing analytical tools.
  • Analyze campaigns by the number of generated leads and their conversions rates and obtain a 360-degree campaign view to identify bottlenecks.
  • Target your efforts towards the most relevant audiences, channels and approaches.

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