The key difference between CRM and BPM
CRM. As you know, CRM stands for Customer Relationship Management. It is crucially important to implement an excellent CRM solution if you want to create long-term relationships with your clients, maintain a constant dialog with your patrons and establish a community of loyal customers. Bpm’online CRM takes care of all interactions with your customers and automates contact management, lead management, case management and handles analytics on a whole new level.
BPM. At its core, BPM is a technological solution that uses a wide range of automation tools for the entire cycle of process management: modeling, execution and monitoring. By automating business processes, the system gives your company an opportunity to deliver more results with fewer efforts. Bpm’online is a global provider of customer relationship management (CRM) that is powered by a robust BPM engine. You can shape, optimize and track processes that are customized to your specific business needs. The beauty and the core value of bpm’online products is the agility to change processes faster than ever and align marketing, sales and service on a single platform.
Benefits of bpm’online CRM
Business process automation
Bpm’online CRM effortlessly merges marketing, sales and service to efficiently manage every stage of customer interaction. The software provides tools that enable companies to build strong relationships with their customers with customer-facing processes.
Design-wise, bpm’online CRM is a true masterpiece. The intuitive interface of the automation software revamps the way you use CRM. The interface is engaging and truly easy to navigate.
Bpm'online products are built on a single platform and available in both Cloud (SaaS) and On-Site deployments.
Boost your marketing, sales and service processes with bpm’online CRM!
Enhance your marketing team with the following features:
- Customer database segmentation
- Marketing campaign automation
- Lead generation and distribution
- Email marketing tools
- Event management
- Collaboration tools
- Knowledge management
- Integration capabilities
Upgrade your sales department with these essential features:
- Customer database management
- Social media integration
- Lead management
- Sales forecasting tools
- Opportunity management
- Field force automation
- Document management
- Mobile sales capabilities
- Complex data analytics
Bpm’online has been widely recognized by key industry analysts and has received multiple prestigious awards
Bpm’online was named a Leader in The Forrester Wave™:
CRM Suites for Midsize Organizations, 2016.
In addition, bpm’online has been recognized as a Strong Performer
in The Forrester Wave™: Sales Force Automation Solutions, 2017,
The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, 2016;
and The Forrester Wave™: Customer Service Solutions For Midsize Teams, 2017
as well as included into The Forrester Wave™: Dynamic Case Management, Q1 2018.
Bpm’online has been named a Challenger in the Gartner Magic Quadrant for Sales Force Automation, 2017 and the Gartner Magic Quadrant for CRM Lead Management, 2017; recognized in the Gartner Magic Quadrant for the CRM Customer Engagement Center, 2018, 2017, 2016, 2015, included into the Gartner Magic Quadrant for Intelligent Business Process Management Suites, 2017 and Gartner Magic Quadrant for Enterprise High-Productivity Application Platform as a Service, 2018.
Nucleus Research consecutively positioned bpm’online in the Leaders Quadrant of the Nucleus CRM Technology Value Matrix 1H 2018 for its unprecedented agility to modify processes on the fly.
Ovum, one of the leading global technology research and advisory firms worldwide, has Bpm’online named among the world’s top 10 CRM vendors in latest Ovum CRM Decision Matrix. Bpm’online has been recognized for its process-centric approach and intuitive platform.
CRM Magazine, the leading publication of the industry, named bpm’online the Leader in Enterprise CRM Suite and Midmarket CRM Suite categories of the CRM Market Awards 2017 by CRM Magazine. This is the third year in a row that bpm'online made it onto the leaderboard in Midmarket CRM Suite category, with impressive scores all around.
bpm’online has been honored as Gold Stevie® Award Winner for the Best Relationship Management Solution of the Year in the 11th Annual International Business Awards. Winners were selected from over 3,500 nominations.
In 2015 for the second time in a row bpm’online is selected as ISM Top 15 CRM Award winner by, ISM Inc., Customer-Centric Strategic Advisors. The company is positioned as a leader in the fast-paced CRM industry.
Bpm’online received a 2015 CRN® Enterprise App Award for its bpm’online mobile CRM application. Bpm’online’s mobile app was selected by a CRN editorial panel based on a combination of critical factors including functionality; suitability to task; ease of use; innovation; and potential value to solution providers, their customers and the market in general.
Bpm’online has been named a Leader in Business Process Management reports by G2 Crowd, Spring 2018; recognized as a High Performer in the CRM Software Grid® Report by G2 Crowd in four categories – all CRM, Enterprise CRM, Mid-market CRM and Small-Business CRM, 2018
Bpm’online named a CRM Watchlist 2016 winner among the top global CRM vendors.