What is CRM database?

Bpm’online CRM creates a comprehensive database to keep track of your clients and get a better understanding of your customers

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Online CRM database at a glance

Long gone are the days when keeping customer contacts, addresses, documents and notes on countless spreadsheets was the most efficient way to handle vast amounts of customer related data. If you want to drive your business forward, it is imperative to deploy an automation solution for effective contact management. CRM software provides you with a comprehensive view of your potential and existing customers.

Transform your account and contact management with bpm’online CRM

Before your sales team can get their hands on potential prospects, they have to find their way through vast volumes of uncategorized data. Bpm’online CRM enables your business to effortlessly navigate through all available clientele information. Create an extensive online CRM database to identify potential clients and create a 360-degree view of existing ones. The software gives you an opportunity to predict their buying behavior and preferences to win their trust.

Exceed your customers’ expectations with innovative bpm’online CRM software!

Advantages of bpm’online CRM database

Customer segmentation

Segment customers using various criteria to improve communication and establish stronger connections. Bpm’online CRM enables building custom segments by industry, revenue, priority or any other parameter you choose. For instance, dynamic segmentation, which is filled automatically, enables you to identify all the accounts that you have not contacted for one month.

Customer database analytics

Analyze your customer database and convert the data into actionable insights that will help to identify new opportunities. A thorough analysis enables you to see your customer base under a different lens and identify the top customers that could fuel your company’s growth. Customize dashboards in bpm’online CRM to keep an eye on the key performance metrics.

Socio-demographic data

Obtain a complete view of your customers. Store various information about your customers, including industry, company size, geography, noteworthy events, career history and many more in bpm’online marketing. Get to know your customers better, understand their preferences and build efficient personalized communications.

Bpm'online has been included in the September 2016 Gartner Magic Quadrant for CRM Lead Management based on its completeness of vision and ability to execute

Bpm’online has been included in Gartner Magic Quadrant for Sales Force Automation, 2016

Bpm’online has been named a 'Strong Performer' in The Forrester Wave™: CRM Suites For Midsize Organizations, Q1 2015 evaluation. According to the report, bpm’online received the highest overall score for the current offering among Strong Performers.

Nucleus Research consecutively positioned bpm’online in the Leaders Quadrant of the CRM Value Matrix 1H 2016 for its unprecedented agility to modify processes on the fly.

Ovum, one of the leading global technology research and advisory firms worldwide, has Bpm’online named among the world’s top 10 CRM vendors in latest Ovum CRM Decision Matrix. Bpm’online has been recognized for its process-centric approach and intuitive platform.

CRM Magazine, the leading publication of the industry, named bpm’online the Leader in the Sales Force Automation and Midmarket CRM categories of the 2016 CRM Market Awards. This is the second year in a row that bpm'online made it onto the leaderboard in both categories, with impressive scores all around.

bpm’online has been honored as Gold Stevie® Award Winner for the Best Relationship Management Solution of the Year in the 11th Annual International Business Awards. Winners were selected from over 3,500 nominations.

CRM Magazine, the leading publication of the industry, named bpm’online the Leader in the Midmarket CRM and Sales Force Automation categories of the 2015 CRM Market Awards. The company is the only vendor in the Midmarket CRM category to receive a 4.0 or better for every criterion.

Bpm’online has been included in Gartner Magic Quadrant for the CRM Customer Engagement Center, 2016.

Bpm'online’s customer and Europe’s leading B2B sales accelerator, SCi Sales Group, has become a winner of 2014 ROI Award for the 1281% return on investment that it received after implementing bpm'online CRM.

In 2015 for the second time in a row bpm’online is selected as ISM Top 15 CRM Award winner by, ISM Inc., Customer-Centric Strategic Advisors. The company is positioned as a leader in the fast-paced CRM industry.

Bpm’online received a 2015 CRN® Enterprise App Award for its bpm’online mobile CRM application. Bpm’online’s mobile app was selected by a CRN editorial panel based on a combination of critical factors including functionality; suitability to task; ease of use; innovation; and potential value to solution providers, their customers and the market in general.

bpm’online is proud to be named the winner of the European IT & Software Excellence Awards 2013 - the pan-European awards event for IT, ISV and Telecoms channels.

For three consecutive years (2012, 2013 and 2014) bpm'online was named the CRM Watchlist Winner. One of the industry's most prestigious award is presented by Paul Greenberg, Godfather of CRM and visionary for the industry.

Bpm'online CRM has won the 2015 CRM Excellence Award, presented by CUSTOMER magazine. The 16th annual award has recognized bpm'online for being a true CRM partner to its customers and clients.

bpm’online was voted a ‘Customer Service Rising Star’ by CRM Magazine. The award is designed to recognize cutting-edge vendors whose products are “Meeting—and exceeding—customer needs.

In 2011 bpm'online was titled the CRM Idol 2011 in EMEA region. The judges of the contest evaluated bpm'online CRM as one of the most elegant process-based CRM applications.

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