The BPM industry continues to grow, responding to the strong need for more robust solutions.
Customer behavioral patterns are changing, and so is how companies communicate with their target audiences. The big push now is the technology to support more personalized customer engagements and improved lead processing. This brings together things like digital experience, customer data, and personalization to create an effective way to manage interactions with prospects and customers. Such approach will help organizations fill their pipelines faster with leads that are most likely to convert and bring value.

The strong bond between marketing and sales remains one of the most highly valued assets of high-performing companies. According to Forrester, companies with aligned departments enjoyed a 38% higher sales win rate and become 67% better at closing deals. Alignment of both teams results in better customer retention rates, higher sales win rates, easier deal closing, shorter buying cycles, and less wasted leads.

According to a recent study, 84% of businesses claim that Customer Engagement will overtake productivity as the primary driver of growth and 69% of companies say that customer engagement is the primary reason to undergo digital initiatives. Bpm’online has invited Paul Greenberg, one of the most influential CRM industry experts, to share his vision on the future of customer engagement and how intelligent technology will help organizations more effectively fulfill expectations of digital-savvy customers.


Today, with digitally native customers at the forefront of business technology priorities, digital transformation becomes a central component of long-term business strategy of financial firms and banks.

Today People 2.0 is the premier global workforce deployment platform as well as the trusted advisor and subject matter expert to clients around the world.