Surviving and thriving in the age of the customer and digital economy means constantly improving organizational performance and efficiency, and creating new opportunities for innovation and business growth. In pursuit of operational excellence, business process management becomes the paramount aspect for value creation, high quality customer experience, cross-functional collaboration and innovation.

Bpm'online has been positioned as a Strong Performer in The Forrester Wave™: Sales Force Automation Solutions, Q2 2017 by Forrester Research. Forrester Research, one of the most influential research and advisory firms in the world, evaluated the 10 most significant vendors of SFA solutions based on the 35 comprehensive criteria grouped in three main categories: current offering, strategy and market presence.

The strong bond between marketing and sales remains one of the most highly valued assets of high-performing companies. According to Forrester, companies with aligned departments enjoyed a 38% higher sales win rate and become 67% better at closing deals. Alignment of both teams results in better customer retention rates, higher sales win rates, easier deal closing, shorter buying cycles, and less wasted leads.

In the era of the digitally native customer and ever-shifting landscape, digital transformation has become one of the most viable strategies to accelerate business activities, processes, business growth and to fully leverage the available opportunities through new technology. Successful companies are leveraging digital transformation to become more customer-centric while enhancing their operational processes.

Today, with digitally native customers at the forefront of business technology priorities, digital transformation becomes a central component of long-term business strategy of financial firms and banks.

Sales Force Automation (SFA) software is designed to help companies automate the business tasks such as order processing, contact management, sales processing, and tracking of customer interactions, as well as analyzing sales forecasts and evaluating employee performance. Nowadays, organizations are aggressively investing in SFA solutions as they help to keep track of the sales operations, increase overall performance and bring transparency to all customer interactions.