CRM buyer’s guide

Thought leadership
Studies show that 70% of high-performing companies are using a business process management platform to handle their processes. However, when one looks more closely it becomes apparent that 43% of companies do not use their CRM potential to its max. Download this guide to learn how to choose a CRM system that perfectly fits your organization.

Master the art of B2B selling

Best practices

When it comes to selling to businesses, it’s a completely different game than selling to consumers. It requires a specialized set of skills and strategies that cannot be copied from consumer sales. To hit the right buttons B2B sellers are using not only different techniques compared to their B2C colleagues, the entire process for them is different. In theory the steps in a business-to-business selling process include understanding business needs of the prospective customer developing a personalized approach that would eventually lead to a closed sale.

Do you know that 83% of customers are interested in banks that offer additional channels for banking, but only 44% of respondents say they are satisfied with the consistency of experience their bank provides across channels? Download this practical eBook and learn how to create seamless omnichannel banking experience using best practice industry intelligence.

Recent studies show that 27% of marketers position lead generation as their biggest challenge. 32% of them believe that eschewing lead quality in favor of lead quantity is their top priority today. Even though the techniques for generating leads are considered to have been figured out long ago, marketers that are not leveraging business intelligence to meet their goals, risk to lose momentum with their marketing efforts. Download our free ‪‎eBook and learn how business intelligence can help you drive better ‪‎ROI and generate more sales-qualified ‪‎leads.

CRM Day – the highly anticipated event for CRM community took place last week in Boston, MA. For this yearly gathering, we brought together experts and practitioners from all over the world. CRM professionals delivered incredible presentations and engaged in discussions on strategies that help businesses succeed in an ever-changing business environment. Moreover, the guests had an opportunity to interact with key CRM industry experts as they shared their own experience and explored real-life cases with the audience.


Mike Kirillov, CIO at ZyXEL Communications Corp in CIS Region

Implementation of BPMonline allowed to seamlessly unite different channels of communication and increase service transparency and manageability.