Digital transformation reaches critical mass in 2018, as every industry now realizes it’s no longer optional. Most companies have gone through an initial phase of digitalization, typically focusing on multi-channel customer communications. However, digital transformation is a journey, not a destination; it is all about continuously evolving. In 2018, companies will shift to digitizing processes and operations in ways that support rapid change and innovation – focusing on ongoing adaptation.

The world is accelerating at record pace, and the change has become the new norm. To become and remain successful in such a fluid environment, sales organizations have to cope with these changes. Download the eBook and explore the core digital challenges sales professionals face in their day-to-day work that prevent them from hitting targets.

Digital transformation is huge right now. Latest Economist Intelligence Unit research claims that for 77% of businesses it is the primary strategic priority. Both digital native and non-digital companies are continually reinventing their products, business models and all joint processes for staying competitive and profitable in an increasingly dynamic environment.

According to a recent study, 84% of businesses claim that Customer Engagement will overtake productivity as the primary driver of growth and 69% of companies say that customer engagement is the primary reason to undergo digital initiatives. Bpm’online has invited Paul Greenberg, one of the most influential CRM industry experts, to share his vision on the future of customer engagement and how intelligent technology will help organizations more effectively fulfill expectations of digital-savvy customers.


Today, with digitally native customers at the forefront of business technology priorities, digital transformation becomes a central component of long-term business strategy of financial firms and banks.

AI claims to solve problems and provide benefits for businesses. Now companies are able to really take advantage of those.