CRM buyer’s guide

Category: 
Thought leadership
Studies show that 70% of high-performing companies are using a business process management platform to handle their processes. However, when one looks more closely it becomes apparent that 43% of companies do not use their CRM potential to its max. Download this guide to learn how to choose a CRM system that perfectly fits your organization.

Master the art of B2B selling

Category: 
Best practices

When it comes to selling to businesses, it’s a completely different game than selling to consumers. It requires a specialized set of skills and strategies that cannot be copied from consumer sales. To hit the right buttons B2B sellers are using not only different techniques compared to their B2C colleagues, the entire process for them is different. In theory the steps in a business-to-business selling process include understanding business needs of the prospective customer developing a personalized approach that would eventually lead to a closed sale.

Do you know that 83% of customers are interested in banks that offer additional channels for banking, but only 44% of respondents say they are satisfied with the consistency of experience their bank provides across channels? Download this practical eBook and learn how to create seamless omnichannel banking experience using best practice industry intelligence.

For the past decade, digital channels and tools have been developing at rocket speed. With an ever growing number of responsibilities and tactics to test, marketers must keep a tight focus on the metrics that affect both – revenue and customer satisfaction. Learn why companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost. Download this eBook to explore benchmarks and key metrics to efficient lead nurturing.

Selecting a CRM system that perfectly fits your business is a significant step for every organization. No surprise it is a complicated task, which requires the right approach; if done right it will bring win-win results for both your customers and your staff.

ZyXEL

Mike Kirillov, CIO at ZyXEL Communications Corp in CIS Region

Implementation of BPMonline allowed to seamlessly unite different channels of communication and increase service transparency and manageability.