Being one of core changing elements, digital transformation is repositioning to address organizations’ biggest opportunities in today’s shifting landscape. Digital transformation has become a central component of modern business strategy. CEOs expect that 41% of enterprise revenue will come from digital business by 2020, almost double what it was in 2015. This continuous process requires business leaders to seek new ways to fuel the transformation initiatives by supplementing them with more intelligent and agile tools.

In today’s fast-paced digital environment where customers have unlimited access and are well-informed about your brand and products, marketing and sales departments can no longer stick to their siloed mentality. According to Forrester, companies with aligned departments enjoyed a 38% higher sales win rate and become 67% better at closing deals.

In today’s fast-paced digital environment where customers have unlimited access and are well-informed about your brand and products, marketing and sales departments can no longer stick to their siloed mentality. According to Forrester, companies with aligned departments enjoyed a 38% higher sales win rate and become 67% better at closing deals.

Artificial Intelligence (AI), machine learning and analytics are becoming much more of a practical part of customer service. By 2018, 50% of agent interactions will be influenced by real-time analytics and the use of virtual customer assistants (VCAs) will jump by 1,000% by 2020. Intelligent tools can deliver a better self-service solution, help service teams provide faster support and enhance the overall customer experience across different channels.

Intelligent business processes, the Internet of Things, and Big Data were among the anticipated markets expected to see significant impact on CRM in 2016. Bpm’online took a critical look at these expectations of 2016 and foresees even more significant technological advances in 2017.

Sales and marketing departments operating in siloes are a huge obstacle that prevent many organizations from achieving their strategic goals. According to a recent study, companies that aligned sales and marketing generated 208% more revenue from their marketing efforts. At the same time, when alignment doesn’t happen, about 75% of companies eventually drop leads that aren’t ready to make an immediate purchasing decision.