BSN SPORTS is the US largest distributor of sports apparel & equipment, factory-direct uniforms, superior durable fabrics, and factory-direct gear. The company has a wide customer network ranging from public and private schools, colleges, youth sports leagues, recreational institutions, YMCAs, and many more. Being customer-oriented lies deep within the company’s DNA. With over 100k B2B customers to serve, the distributor required a first-class system allowing for the utmost operational transparency across BSN SPORTS’ various departments.

BSN SPORTS implemented Creatio in 2018 and kept scaling the system ever since. The system’s extensive functionality and ease of configuration allowed the organization to orchestrate operations of multiple teams effectively, optimize lead generation, launch personalized targeted campaigns, and build custom solutions to enhance customer engagement. 

Jonathan Gaines, Director of Inside Sales at BSN SPORTS, hosted a session at the ACCELERATE Global event, a 24-hour livestream conference, with a success story about the business growth achieved with the help of Creatio solutions. During the session, he emphasized the role of low-code technology in driving their digital transformation and eliminating operational inefficiencies. “With Creatio’s low-code platform, it became much easier to understand where we’re great and where we can improve, which has been paramount in this relationship with Creatio,” Jonathan stated.

Watch the webinar to learn the insights of BSN Sports’ customer-centric strategy leveraged with the help of low-code solutions: