Retail CRM

Automate loyalty programs of any complexity, make every customer interaction a top-notch experience with bpm’online’s process-driven retail CRM solution

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Deliver superior consumer experience to reinvent retail

Bpm’online offers a robust retail CRM solutions with comprehensive capabilities to automate retail loyalty programs of any complexity and run marketing campaigns aimed at building long-term relations with its customers. Bpm’online’s applications help to gain a single view of your customers across channels and their purchase history, allows for managing rewards cards and processing rules, develop marketing campaigns, and analyze marketing activities efficiency.

  • Marketing automation

    Take advantage of bpm’online’s extended capabilities for marketing automation.

    • Tracking and analyzing customer interests and buying behavior: pages visited on the website, social media activity, email campaign response, purchases online and in retail stores, ratings and reviews
    • Customer segmentation based on social demographics, geography, buyer behavior, online behavior and interests to better identify and engage with each of customer segments
    • Automated multichannel marketing campaigns targeted for each of the segments, tracking the results of the campaigns and ROI
    • Manage promotional activities that drive purchases (promo budgets, time bounds, target audiences
    • Marketing resource management
  • Coordinated loyalty and reward programs

    Bpm'online offers a set of tools for retail to run efficient loyalty programs:

    • Managing various types of loyalty / reward campaigns: spend programs, point programs, discount programs, coupons, tiered, gift programs, etc.
    • Managing all the aspects important for successful loyalty program operation: processing rules, cards, bonuses, fraud control
    • Managing reward mechanics: creating processing rules (accruals and withdrawals) for different types of reward campaigns, capabilities to apply reward rules to specific products and customer segments
    • Running multiple programs simultaneously
    • Running collaboration programs for different brands
  • Efficient customer data management

    Obtain comprehensive consumer information to get a deeper understanding of customers and best tune engagement strategies to their needs.

    • Capturing robust customer data, such as purchase histories, profiles, wish lists, loyalty program information
    • Tracking and analyzing customer interests and buying behavior
    • Efficient customer segmentation
  • Excellent service

    Propel the level of service offered to the buyers with smart automation tools.

    • Contact center automation
    • Tracking all customer requests from different sources
    • Automating end-to-end business processes to deliver a seamless customer experience

Contact us and let us demonstrate how your business can benefit from bpm’online CRM

CRM