According to a recent study, by 2020, customer experience will overtake price and product as the key brand differentiator. Another research study revealed that 86% of customers are ready to pay more for a better customer experience.


Paul Greenberg

PAUL GREENBERG,Managing Principal of The 56 Group, LLC, the author of the best-selling “CRM at the Speed of Light”

Paul Greenberg is one of the world’s leading CRM analysts, frequently referred to as “The Godfather of CRM”. His book, “CRM at the Speed of Light”, now in its fourth edition, is in 9 languages and been called "the bible of the CRM industry".

During the webinar, Paul Greenberg, one of the most recognized and respected CRM analysts in the world, uncovers the key aspects of building effective customer experience strategies to provide clients with meaningful and relevant experiences in the right moment and through their channel of choice.

Webinar attendees have an opportunity to explore why forward-thinking organizations should focus on understanding their customers' needs, expectations, and behaviors, in order to uncover and improve the most critical components of a positive customer experience across the proliferating communication touchpoints.

Don’t miss out on hearing Paul Greenberg sharing his expertise on how organizations investing in improving customer experiences can reduce costs, boost loyalty and expand customer relationships!