The telecom market is undoubtedly one of the fastest changing and growing markets nowadays. In order to be more productive and have a greater impact on customer loyalty operators should focus on creating a multichannel customer experience with consistent business processes that are used by all channels.
In order to build trustworthy relationships with customers and create a cohesive management environment, companies tend to implement both the CRM and BPM solutions. CRM in telecommunication harnesses a wide range of tools - from conventional sales promotions, to generating feedback on customers. And BPM facilitates an easier integration with databases and enterprise systems. Therefore, it provides an ideal platform for integrating disparate technologies and fragmented systems into one coherent solution.
Bpm'online CRM unites both solutions and delivers telecommunication CRM+BPM tools out of the box.
Successful experience of telecommunications CRM implementation and unique knowledge of the realities of the telecom market enable bpm'online to provide solutions for the following goals: