What is CRM
for Your Company?
  • Most of the Fortune 500 companies lose 50% of their customers every 5 years.
  • Selling to a new customer is 5 times more expensive than selling to existing one.
  • Satisfied customers report their customer experience to 5 friends, unsatisfied – to 10.
  • 5% increase in customer retention rate produces a 50-100% increase in company profits.
Try BPMonline CRM

What exactly is CRM? You can use the term when speaking about business methods or strategy.

What is CRM Strategy?

The essence of CRM is a business approach that makes customer’s interests paramount: all processes, corporate values and efforts are addressed to meet one goal – make customers happy. From a business standpoint, CRM is targeted for a seamless process of customer acquisition.

What is CRM Software?

Implementation of CRM strategy wouldn’t be complete without a CRM software – a professional tool designed to streamline all customer-focused processes. What is CRM system? CRM literature mentions the three pillars of CRM: marketing, sales and service – and a good CRM solution must deliver end-to-end processes to cover all these areas.

What is CRM Process Management?

The biggest challenge of today’s business is to keep pace of a constantly changing environment. To stay competitive, companies should be flexible – the latest research has shown an ever growing role of Business Process Management in overall CRM strategy. The ability to change processes in order to ensure the best customer experience will dominate the following decade.

Business Process Management
There are 5 major reasons in favor of BPA:
  • All employees have the standards.
  • Outcomes can be forecasted with greater precision.
  • Bottlenecks and discrepancies can be easily uncovered and fixed.
  • New employees start delivering results faster.
  • Company is on a track of continuous improvement.
BPMonline CRM provides an extremely powerful visual process editor that enables analysts to design diagrams in BPMN (Business Process Modeling Notation) – the most widely used notation in the world. At the same time the solution enables you to analyze efficiency of employees and processes.

Customer Data Management
BPMonline CRM helps you optimize your main asset, the customer database. With our customer software solution you consolidate all customer information, get a detailed view of your customers buying behavior and use this information to customize your communication and sales strategy. At the same time, analytical tools help you calculate CLV (Customer Lifetime Value) to assign your best sales managers to the most profitable customers.

Sales Force Automation
With BPMonline CRM sales software you can forecast sales, get a bird’s eye view of the sale process and gain efficiency in sales force management. Other benefits include:
  • A complete customer interaction history.
  • Sales automation to help sales managers sell more.
  • Real-time analytics helping sales managers track progress of opportunities and analyze competitors.
  • Reports giving insight to customer behavior thus increasing cross-sales.
With analytical tools and process automation, BPMonline CRM plants the seeds for both company growth and profits.

Marketing Management
BPMonline CRM helps the marketing department complete work faster. You can for instance:
  • Plan and manage marketing activities, define budgets and assign resources.
  • Measure campaign’s ROI and impact.
  • Spot trends over time and use that knowledge to improve campaign’s effectiveness.
  • Update and share presentation materials and the other marketing materials.
Having all the necessary data at hand, the marketing department is able to launch more targeted and well-prepared promotions and attain a higher response rate.

Time Management and Communications
BPMonline CRM time management improves employee performance:
  • Pre-defined processes automatically create tasks.
  • Schedule sharing helps manage employee workload and collaboration.
  • All pieces of information are interconnected to streamline analyses.
  • Statistical reports analyze:
    • Average sale cycle.
    • Total calls and meetings for closing a deal.
    • Profitability of a deal.

Document Management
Effective document management:
  • All documents in a single location.
  • Reports or invoices generated automatically.
  • Documents, transferred between different departments automatically.

Internal Collaboration
BPMonline facilitates collaboration yielding results by:
  • Building effective data exchange procedures.
  • Abolishing data gaps and preventing data loss.
  • Supervising and synchronizing all activities.
  • Applying a single standard throughout subsidiaries.