What exactly is CRM? You can use the term when speaking about business methods or strategy.
What is CRM Strategy?
The essence of CRM is a business approach that makes customer’s interests paramount: all processes, corporate values and efforts are addressed to meet one goal – make customers happy. From a business standpoint, CRM is targeted for a seamless process of customer acquisition.
What is CRM Software?
Implementation of CRM strategy wouldn’t be complete without a CRM software – a professional tool designed to streamline all customer-focused processes. What is CRM system? CRM literature mentions the three pillars of CRM: marketing, sales and service – and a good CRM solution must deliver end-to-end processes to cover all these areas.
What is CRM Process Management?
The biggest challenge of today’s business is to keep pace of a constantly changing environment. To stay competitive, companies should be flexible – the latest research has shown an ever growing role of Business Process Management in overall CRM strategy. The ability to change processes in order to ensure the best customer experience will dominate the following decade.