Despite originally CRM features were focused only at marketing, sales and service, most of nowadays solutions contain more tools that extend boundaries of CRM application.
Customer Data Management
CRM solution helps you optimize your main asset, the customer database. With our customer software solution you consolidate all customer information, get a detailed view of your customers buying behavior and use this information to customize your communication and sales strategy. At the same time, analytical tools help you calculate CLV (Customer Lifetime Value) to assign your best sales managers to the most profitable customers.
Time Management and Communications
CRM time management improves employee performance:
- Pre-defined processes automatically create tasks.
- Schedule sharing helps manage employee workload and collaboration.
- All pieces of information are interconnected to streamline analyses.
- Statistical reports analyze:
- Average sale cycle.
- Total calls and meetings for closing a deal.
- Profitability of a deal.
Effective document management:
- All documents in a single location.
- Reports or invoices generated automatically.
- Documents, transferred between different departments automatically.
CRM solution facilitates collaboration yielding results by:
- Building effective data exchange procedures.
- Abolishing data gaps and preventing data loss.
- Supervising and synchronizing all activities.
- Applying a single standard throughout subsidiaries.
You may visit bpm'online CRM features page to examine all features in greater details.