Bulk emails in just a few clicks
Get literally endless communication opportunities with bpm’online marketing. Built-in integration with professional email service providers - Elastic and UniOne - allow for the sending emails to millions of recipients instantly. Extend the providers list with cloud email service connector. The system will also help set up the exact sending time and easily track response and engagement rates.
Visual content designer
Create eye-catching email templates for your bulk email campaigns in just a few minutes. Use the built-in WYSIWYG designer with a set of ready-to-use content blocks for emails. Just add your company logo and insert content and the template is ready to be sent. In addition, the system offers a library of ready-to-use templates and optimizes the way emails are displayed on different devices and through various email clients.
Personalize your communications with customers to increase sales. Start emails with a personal greeting and personalize email content using macros in bpm’online marketing.
Email split testing
Get the maximum response from your mass mail campaigns. Test several versions of emails with your target audience to determine which of them brings you more conversions. Bpm’online marketing provides all the required stats to compare the results of the test so you can easily decide which template is more efficient.
Identify customer interests by analyzing bulk email clicks. Leverage the click diagram in bpm’online marketing to identify the best time for communications with your audience. Use the click heat map to identify the most popular links in bulk emails and better understand your audience’s interests and needs.
UTM codes tracking
Get detailed analysis of customer activities on your website. Use UTM codes to analyze conversions and track the entire journey of those customers who come on your website from bulk emails.
Increase the level of customer loyalty with help of built-in mechanisms to intelligently manage communications with customers. You can set limitations on the number of messages per day, week or month, and give customers the opportunity to manage their subscriptions – a set of topics they are interested in.
Bulk email analytics
Manage the efficiency of your email campaigns with the help of marketing’s pre-configured dashboards and reports. Open rates will help you understand which topics are most interesting to different segments of subscribers. You can also enhance your emails through analyzing such indicators, as: deliveries, open rate, hard and soft bounces, spam, unsubscribes, etc.